Sawsan Waleed
A woman who feels and is capable of stirring success in others. Because her life is in itself all about succeeding in whatever challenge she is faced with. She lives it to the fullest without shying away and with one desire only – inspiring all women, especially her daughter, encouraging them to embrace their passions with confidence and a will to succeed. That dream was meant to come true and it did.
This is the story of Sawsan Waleed, the soul of SW ONE FASHION, who succeeded in winning over women’s trust with her style and creativity. Though, among the ingredients of her success are also a great passion for what she does, meticulous research into the products she brings in, and the utmost commitment to her work combined with just the right amount of pragmatism. Her journey started in Syria where Sawsan was born. Her appetite for the world of fashion has been ingrained within her from a very young age where after growing up in Syria spent the majority of her years between the UAE and the UK.
Making great sacrifices, she studied at Sheffield Hallam University in England, where she graduated with a master’s in International Broadcasting Journalism. After graduating, she took up jobs like; the presenter and editor in BBC Radio, Sheffield, roles in public relations and communications management, alongside regional management positions in the international retail industry, leading to owning her own textile company. Throughout all her experience, Sawsan has constantly remained extremely connected to the fashion and beauty world, attending seasonal shows throughout all the fashion capitals to ensure she was always up to date and aware of the latest designers and trends which proved to be critical when laying the foundation for her next challenge and perusing her lifelong dream that combines all her passions, the creation of SW ONE FASHION.
SW ONE FASHION a timeless concept that promises to deliver their clients inspiration, confidence, desire, and excellence. More than just a fashion house; an impeccable curated beauty experience that provides women a luxurious and attainable way to look and feel their best. The first of its kind concept in the region, SW ONE FASHION provides a high-end fashion look and full beauty makeover experience for the ladies to live the ultimate luxury.
Entrepreneur, mother, businesswoman, influencer: to her, these are not mere stereotyped roles but values that she champions on a practical level and pursues proudly.
SW ONE FASHION EXPERIENCE
SW ONE Fashion a timeless concept that promises to deliver their clients inspiration, confidence, desire, and excellence. More than just a fashion house; an impeccable curated beauty experience that provides women a luxurious and attainable way to look and feel their best. The first of its kind concept in the region, SW ONE Fashion provides a high-end fashion wear to, rent or buy, and full beauty makeover experience for the ladies to live the ultimate luxury.
Unlike other Fashion Boutiques services, SW ONE Fashion combines the curation of high fashion items, presented in the most elegant non-cluttered environment with the skills of world- class beauty experts, from personal stylists to seamstresses for customizations, so that our clients can relax in one location to prepare for their social events.
The red-carpet Experience is generally reserved only for celebrities. But not at SW ONE Fashion. Every costumer is a celebrity Here. Acting as a personal fashion and beauty advisory team, SW ONE Fashion is transforming women, empowering them with beauty, making them feel and look like a star.
SW ONE FASHION BRIDAL JOURNEY
Close your eyes and imagine this.
You are about to tie the wedding knot. Your partner-to-be, smiles warmly, awaiting you at the other end. The little girl inside you wants you to waltz towards him daintily, while the elegant bride in you resists that urge. You savour this moment. You can sense the awe and whispers as everyone’s eyes come to rest on you. Your resplendent wedding gown is a perfect fit, matching your hair, complementing your makeup, and is topped off with your unique smile. This memorable wedding day is all about you. Now open your eyes and let us take over.
SW ONE FASHION bridal journey starts as soon as you say yes!
SW ONE FASHION is a bespoke wedding dress shop in Dubai that brings your bridal vision to life. In collaboration with renowned wedding gown designers, our team of experts create an exceptional bridal experience for you to select your dream bespoke unique wedding gown that aligns with what you envision for your special day. For brides looking for a ready-made dresses or rental wedding gowns, we also offer a wide selection of elegant wedding gowns and rental evening dresses for the
brides’ extended family and friends.
SW ONE FASHION is also a leading bridal styling service: we remain by your side from the dress to the wedding day. Our meticulous bridal consultants provide advice on how best to match your jewellery, bridal hairdo, and makeup complementing your wedding gown and your entire bridal look. From wedding veil to your bridal heels, we ensure that even minor details like posture adjustment or bridal training etiquette are fully accounted for. With our team at the helm, you’re insafe hands. Let’s turn your bridal dream into your bridal memories at SW ONE FASHION.
SW One Fashion Press Release
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