A woman who feels and is capable of stirring success in others. Because her life is in itself all about succeeding in whatever challenge she is faced with. She lives it to the fullest without shying away and with one desire only – inspiring all women, especially her daughter, encouraging them to embrace their passions with confidence and a will to succeed. That dream was meant to come true and it did.

This is the story of Sawsan Waleed, the soul of SW ONE FASHION, who succeeded in winning over women’s trust with her style and creativity. Though, among the ingredients of her success are also a great passion for what she does, meticulous research into the products she brings in, and the utmost commitment to her work combined with just the right amount of pragmatism. Her journey started in Syria where Sawsan was born. Her appetite for the world of fashion has been ingrained within her from a very young age where after growing up in Syria spent the majority of her years between the UAE and the UK.

Making great sacrifices, she studied at Sheffield Hallam University in England, where she graduated with a master’s in International Broadcasting Journalism. After graduating, she took up jobs like; the presenter and editor in BBC Radio, Sheffield, roles in public relations and communications management, alongside regional management positions in the international retail industry, leading to owning her own textile company.  Throughout all her experience, Sawsan has constantly remained extremely connected to the fashion and beauty world, attending seasonal shows throughout all the fashion capitals to ensure she was always up to date and aware of the latest designers and trends which proved to be critical when laying the foundation for her next challenge and perusing her lifelong dream that combines all her passions, the creation of SW ONE FASHION.

SW ONE FASHION a timeless concept that promises to deliver their clients inspiration, confidence, desire, and excellence. More than just a fashion house; an impeccable curated beauty experience that provides women a luxurious and attainable way to look and feel their best. The first of its kind concept in the region, SW ONE FASHION provides a high-end fashion look and full beauty makeover experience for the ladies to live the ultimate luxury.

Entrepreneur, mother, businesswoman, influencer: to her, these are not mere stereotyped roles but values that she champions on a practical level and pursues proudly.